Your website prospects, AKA Your Future Customers are the most important asset when it comes to generating growth for your brand. Brands spend stupendous amounts of cash and resources in driving prospects to their websites. Each and everyone of these future customers has a social profile; putting it to work, will help you make your marketing efforts a lot more effective by personalizing your messaging to the different ‘personas’ you sell to as the ‘path’ to every customer persona is different and unique, generating more conversions and sales, while helping you build a massive, rich and detailed database of prospects for your marketing operations.
Following are 3 Steps to Putting your website prospects social profile’ to Work:
1. Collect Valuable, ever-changing information:
Your future customers are interacting with your brand across multiple devices and channels. Their Social profiles are updated daily, adding valuable, actionable information. Offer them the ease of registering / signing up with their social profiles. Some brands even incentivize social login on their websites, boosting signups and registrations, you have a lot to gain too.
2. Segment Social Profile Insights:
Segment valuable, actionable information about your future customers based on their social profiles into mini and micro segments, based on criteria that matters most to your business: Age, Gender, Marital status, Language, Country, Industry, Interests and more.
3. Engage, Personalize your Interactions with Future customers:
Leverage valuable social profile information and insights to create a Personalized omnichannel experience across your digital properties, websites, social media, digital advertising, email marketing. This personalized experience will not only win your brand increased revenues / sales, but also customer loyalty.
SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.
Photo by: woodleywonderworks