Case Study Highlights: 49% Increase In Online Conversions

Benefits and Results

“The level of online conversion improvement SeatID provided has been off the charts” says Mr. Raja Natesan, President & CEO of “We are experiencing an incredible growth in all parameters and are happy to see that the service is well accepted by our users in all age groups. We are excited to be considered as a regional leader in innovation and in usage of cutting edge technologies such as SeatID”.

Key Findings

  • 49% increase in online conversion rates.
  • 78% increase in time spent on site.
  • 46% increase in viewed pages per visit.
  • 28% increase in returning users.
  • 4% increase in percents of new visits.
  • 3% of the users opted-in for use the service.

Key Facts


Industry: Online Travel Agency (OTA)


Regional Target: India

About is a global one-stop travel portal that offers end-to-end travel services. Replacing one-size-fits-all services with a spectrum of travel and travel-related services, endeavors to write a new chapter in travel booking. They aim to be the travel portal of choice that understands the individual needs of each of their customers. With their advanced technology platform, they offer extensive choices in domestic and international airline ticketing, hotel bookings, taxi bookings, package tours, cruises and air charters.

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