Case Study Highlights: Substantial Increase in Sales of Tickets Online
Benefits and Results
“The numbers show an amazing uptake by AeroSvit’s online users. 10% of the users who searched for flights chose to use the social seating service” says Larisa Kravchyk, Head of E-commerce Department at AeroSvit. “We see an even spread between men and woman and users of all ages chose to use the service: most users are between 18 and 54 years old but we were also happy to see older and younger people opting in to use the service as well.”
- Two times more users engaged on the website for more than 1 minute.
- 42% more pages per visit.
- 10% increase in the portion of users from EU and USA.
- Substantial increase in sales of tickets online.
Company: Aerosvit Ukrainian Airlines
Hubs: Boryspil International Airport
Fleet Size: 31
Alliance: Ukrainian Aviation Group
AeroSvit – Ukrainian Airlines was established in 1994. AeroSvit, with its hub at Kyiv-Boryspil Airport, operates 80 international routes to 34 countries and provides passenger carriages to Ukraine’s largest regional administrative centers. AeroSvit is a member of the International Air Transport Association since 1996 and Association of European Airlines since 2008. The airline was one of the first carriers in Eastern Europe that satisfied IOSA (IATA Operational Safety Audit) requirements and successfully confirms bi-annually it’s safety standards, through independent IOSA audits, including the latest in 2011.