The Selfie Age demands Customer-Centric relationships with brands

In a world revolving around The Self, customer-centric approach on the one hand and social engagement on the other hand, are becoming the two guidelines to the heart of digital media marketing.

 

It is clear we’re now living in the age of ‘selfie’, but what does this mean in marketing terms? How can we leverage this trend for marketing purposes?

 

Well, maybe more than ever, Social Proof is the online businesses’ lifeline when it comes to digital marketing. The average user today is keen to engage in any sort of (permission-based) social exposure, while at the same time is especially responsive to other online users’ behavior. And this is exactly where social proof comes in- in the seam between the online user’s will to participate in the online community activity, and the user’s attraction to others’ behavior.

 

If you could make that connection, and have your users become a part of your brand’s online community, you could create that psychological force called social proof, to market your brand online. Showing your users others are using the same service or product, or better yet, showing them their friends are using your service or product- is not only the best way to sell in today’s online market, but is also the best way to grow and nurture your online community, which results in a continuous returning of old customers, and the coming of new ones.

 

This growing customer-centric approach is far more than an extension of the ‘selfie’ trend. It is a customer-centric culture, developing right before our eyes. The basic principles in this approach are learning who your customers are, appreciating their diversity and segmentation and using it to create a positive, personal customer experience.

The rewards businesses get for providing customer-centric, positive, personal customer experiences, are loyal customers that pull-in their peers and friends from social networks to become customers as well. In other words, the return you get for providing a customer-centric relationship, is hugely proficient. The sooner your business starts realizing this perspective, the more profits you’ll reap.

 

And the first step is adding social proof to your website.

 

Come learn more about SeatID’s Technology and Social Proof, We’d love to learn about your use-case and get your feedback.

– Schedule a call/ Demo

Watch a VIDEO

SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Image by: Susanne Nilsson

 

How to create a customer community with Social WiFi?

Where I live, there are literally hundreds of restaurants and although I absolutely love food! And eating! I could never go to all of them. First off because I can hardly afford it, and secondly because I don’t usually want to. I have a short list of restaurants I come back to for every special occasion: birthdays, graduations, anniversaries…

 

The thing is, I don’t need to always try out new places because I know quite a few restaurants I like. And it’s not only that I know them so well, or that I see familiar faces there, or even that I already know the menu by heart. It’s the fact that I feel like they know me. They always treat me like I’m their most loyal customer, which I am. That’s why I always share their posts on facebook and comment on the good courses I’ve had; I feel like a member of their community.

At the hotel

Hotel Guets_Matthew Straubmuller

Turn your one-time-buyers into returning customers

If you’re a businessman (or businesswoman) you probably know very well that although reaching out to new leads and bringing new customers is very important, it’s even more challenging to turn your one-time-buyers into returning customers.

At the trade show 

Tradeshow_National Retail Federation  Tradeshow Conversation_National Retail Federation

Start building your business’s community online

Similarly, we know the importance of social engagement and the vital role it plays in our marketing strategies. But to really have a meaningful, result yielding presence within social networks, you need to create your own online community. A place of online gathering, where your customers and leads along with casual users, can all interact, making your brand a common place of social engagement. That’s the best way to making your one-time-buyers into returning customers; repeat business.

 Tradeshow_Interbike International Bicycle  Tradeshow Attandees_National Retail Federation

Leverage customer’s social profiles to build your business’s community at your place of business 

To establish a stable, active community, you need to start at the bottom; Building your business’s community begins with collecting your customers and guests Social Profiles when they login-in to your WiFi. The advantages you get by simply implementing Social WiFi into your business, are astounding:

  • Establishing customer loyalty
  • Getting your customers to become active members of your online community
  • Analyzing your customer’s preferences
  • Marketing your business with permission-based user information collected
  • Generating repeat business

And so much more…

 

Social WiFi is an essential tool to making that happen. It’s the first step to building a solid, functioning online community around your place of business, and it’s so simple and quick to adopt.

 

Social WiFi combines online social experience with on-location socializing. Or in other words- It’s the essence of social and business networking.

Come learn more about SeatID’s Technology and Social WiFi, We’d love to learn about your use-case and get your feedback.

– Schedule a call/ Demo

Watch a VIDEO

How does it Work?

When connecting to WiFi hotspots or access points, guests are often required to sign into a dedicated corporate web page. When SeatID’s Social WiFi is deployed, following sign-in, users are redirected to a web page that provides them with the option to opt-in with their social network profiles, such as Facebook, LinkedIn, Google+ and Twitter, and see which of their friends and colleagues are in the area. Guests can also receive periodic email updates and notifications regarding additional people from their network who have just logged in.

Implementation is easy and takes only a few hours.

Images by: Rodrigo Soldon  Matthew Straubmuller   National Retail Federation   Interbike International Bicycle

What’s Social Proof All About: How To Use It To Boost Your Business Online?

So what is Social Proof all about really? It’s about community.

Consider this for instance: What is the purpose of canned laughter in comedy shows? It gives us a social cue that this is the appropriate social reaction. It signals us the right thing to do is laugh. And why? Because almost everyone else is doing it.

 

So what does this have to do with business social proof online?

With Social Proof we get to introduce ourselves to others in a more desirable fashion. When I show my customers that other customers are using my services, or when I show them how many of their friends are buying my brand, I’m actually showing them my social proof online.

 

Businesses online have the advantage of using social networks to leverage their Social Proof. When you show your website prospects how many former customers have already used your hotel/ restaurant/ ticketing services etc., you’re really showing them how popular, trusted & desirable your business is.

 

In fact, the very backbone of a business online, its durability, its breathing tube- lies in its ability to create and maintain a stable, dynamic, and growing community of followers, fans and customers, made of former, existing ones and potential customers.

If you’re to build that community, you need to present some sort of Social Proof. Show your potential customers their friends have already bought tickets through your business; remind them they should stay at your hotel because their family members have been there, and so on.

 

SeatID is your Social Proof tool to exhibit bright and clear your social strength, thereby boosting both your status and your credibility at the same time, two important characteristics in doing business online.

 

So don’t be shy! Provide your business with the fuel it needs to succeed online- Use Social Proof.

 

Come learn more about SeatID’s Technology and Social Proof, We’d love to learn about your use-case and get your feedback.

– Schedule a call/ Demo

Watch a VIDEO

SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photos by: Elliott-P.

Social Seating – Personalizes Our Experiences

We live in a world where everything is personal and personalized. We have the medicine industry working on personalized medical treatments, the pharma industry developing personalized drugs, and this seems like just the beginning.

 

The emphasis seems to be shifting from large-scale, generalized perception of “the crowds”, to an individualized way of looking at people. It’s funny to think of our global, gigantic world population as a village, but it’s beginning to look like it with every new technology that comes along to change the rules of the game, making communication more accessible, and therefore more critical, conscious and active.

 

Modern users are used to making everything customized to suit their needs, whether it’s online grocery shopping or online clothes browsing- the option is always there to personalize your buy, to make it more familiar, relevant, specific and intimate. Like there’s no one else in the world except for you and the beautiful blond figure in the little virtual customer service window on the left corner of your screen.

And if this is what technology can offer us, why not take it to the max? If we’re able to choose everything and customize everything, why not make the most of it, and choose who we want to do it with?

Today’s technology enables us to choose whom we want to sit next to, whom among our friends is taking the same train we are, who’s eating in the same restaurant, etc. It became such a basic need to design our experience from bottom to top, including where we will be sitting, that it’s now a business and marketing necessity to have a social seating platform on your website.

Friends on a plane_merri   Friends on a plane_atomicjeep

 

Who knows where technology will take us next, but right now you have to be able to offer your clients and potential users what came to be their most basic need- choosing their experiences and designing them.

 

Social seating today is both what brings people together by letting them know they’re in the same location, and what keeps them individual by letting them choose their travel companions.

So when you offer your clients to use social seating, you’re virtually offering them to personalize their experiences. That’s how much social seating counts.

 

Come learn more about SeatID’s Technology and Social Seating, We’d love to learn about your use-case and get your feedback.

– Schedule a call/ Demo

Watch a VIDEO

SeatID’s Technology enables Social Seating by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into WHERE their friends and social circles will be seating. Rolling out your Social Seating with SeatID will help remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photos by: Roshan Yadama, merri, atomicjeep