From hotels, restaurants, airports, convention centers and even stadiums, it is rare to come across an establishment that does not offers WiFi access to customers and guests.
As technology advances, with a new technological breakthrough rolling out almost every week and month, marketing technology is advancing as well. Early adopters use marketing technology and tactics to maximize inbound marketing opportunities, focusing on a personalized relationship with their consumers;
If you’re a business today, you’re probably trying to make it in the social media platforms, trying to maintain a continuous online presence, and most definitely putting an effort into online marketing. But if we really want to stay constantly relevant to our customers, we need to reach two main goals: obtaining & effectively using permission-based personalized customer data and raising social awareness to our brand.
So why do we want to obtain access to and use your customer data? Because we want a deeper and more profound insight on their habits and preferences so we can offer them a suitable, more personalized product and service. The easiest and smartest way to do that today is by simply asking our customers and guests to login to our WiFi with their social credentials (Social Login). With this simple request we make it easy, quick and fun for our guests to use our WiFi, and gain their permission to get to know them a little better. By doing that, we can receive real-time data and statistics like user demographics for example, and easily analyze and categorize our customers and guests. It’s so simple and so smart; Social WiFi became an essential inbound marketing tool, allowing you to personalize your relationship with your customers and guests.
As for raising brand awareness, in order to do that we need to increase our online and social media presence. Social WiFi is a brilliant way to do that, by establishing a greater marketing reach and thus becoming more relevant to our customers.
Social WiFi is the easiest way for businesses today to build two of our most important assets in online marketing: capturing and using customer data and raising social awareness to their brand. Or do you prefer to still be providing Prehistoric WiFi without leveraging today’s technology: Social WiFi?
Social WiFi essentially combines online social experience with on-location socializing. Or in other words- It’s the essence of social and business networking.
How does it Work?
When connecting to WiFi hotspots or access points, guests are often required to sign into a dedicated corporate web page. When SeatID’s Social WiFi is deployed, following sign-in, users are redirected to a web page that provides them with the option to opt-in with their social network profiles, such as Facebook, LinkedIn, Google+ and Twitter, and see which of their friends and colleagues are in the area. Guests can also receive periodic email updates and notifications regarding additional people from their network who have just logged in.
Implementation is easy and takes only a few hours.