It used to be that social networking belonged to the younger generations, mostly the pimply-faced, shy on the outside-bold online, glee-admiring, paper-notebook-ignorant youngsters of the new millennium. For these guys, even Britney Spears seems like an old folk singer.
Okay so maybe I’m exaggerating a little bit, but the point is, we’re used to thinking of the web as a place for the younger generations, not fit for the older crowds among us.
It’s a common assumption to think that the online consumer community consists mainly of that young portion of the population. And this leads to many online businesses to focus their online social marketing efforts on considerably small parts of the online community, like using Social Login as a tool for reaching out mostly to the young.
But every marketer knows it to be a critical mistake. Although focusing your marketing efforts on a few specific segmented audiences each campaign, is largely an effective marketing strategy, online marketers today should take into account the huge portions of potential consumers left behind when targeting too specifically online. And the older crowds on the web get left behind too often.
In fact, we know today that the web is packed with users from all ages, and research shows social networking distribution to be much more wide-spread than one would think.
So here are a few facts to burst the common mistake and show us how valuable the older portion of online users is:*
- 74% of all adults use social networking sites!
- Although 18-29 year olds have an 89% usage, the 30-49 bracket sits at 72%
- 60 percent of 50 to 60 year olds are active on social media
- In the 65 plus bracket, 43% are using social media!
And so not only do we see the older population using the web, we also see them using social networks in masses!
So here’s the deal- if you thought using social marketing tools was effective only on younger crowds, start rethinking, and fast!
Social Login is an essential marketing tool for this purpose exactly- stop thinking of social login as an exclusive tool for youngsters. The older crowds are using social networks and you should use this to leverage your online social presence among them, to boost your conversion rates with much bigger crowds, use permission-based data on a much wider customer audience and expose yourself to a much bigger potential-customers audience.
SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.
Photo by: Rising Damp