SeatID Press Release – Hot Hotels Integrates SeatID to Offer Social Booking Experience
Last minute hotel booking pioneer integrates with a social seating and booking platform to show users which of their friends have been at the hotel or in the vicinity
Tel Aviv and Malaga, December 4, 2013, Hot Hotels and SeatID today announced that Hot Hotels has become the first ‘last minute hotel booking app’ to enable a social booking experience on its mobile app. Users can now login with their social network profile (Facebook or LinkedIn) to see which of their friends have been at the hotel or in the vicinity.
When browsing through the list of hotels at a particular city or when looking at a specific hotel, users can now see a list of their friends, friends of friends and people with shared interests who have stayed at that hotel in the past or have been in the area. Such social proofing helps users to make smarter decisions.
“Integrating with SeatID allows our users to make their last minute booking decisions based on information that comes from social networks and thus provides an even more connected experience” says Conor O’Connor, Founder and CEO of Hot Hotels. “Our users usually make their purchase decisions based on location and price and now they will be able to also decide based on social issues and see which of their friends have been at that particular hotel or near it” says O’Connor.
The new integrated social data is provided by SeatID, a non-intrusive, opt-in service, that only becomes effective when users choose to use it. If they don’t activate the service, they just go through the usual search and booking process and they will not be visible to any of the other users. However if users do choose to use SeatID, they even have the option to define who will see them by altering the SeatID settings available from the app’s settings section.
“The last minute hotel booking space is heating up and we are happy to partner with a European leader and offer our services to their users” says Eran Savir, CEO and Co-Founder of SeatID. “Hot Hotels’ innovative approach has brought them tremendous growth and we’re thrilled to have them use the SeatID for Hotels mobile SDK and join our list of happy customers” says Savir.
SeatID is an award-winning Software-as-a-Service Social Seating and Booking Platform that adds social widgets and data to ticketing and booking websites and apps allowing users to login with their social network profile to see which of their friends are on which flights, staying at which hotels, attending which concerts, etc. Such social proofing drives higher engagement and conversion.
Learn more about SeatID at www.seatid.com.
About Hot Hotels
Hot Hotels is a last minute hotel booking app for iOS, Android and BlackBerry that offers deep discounts on same day hotel rooms. Hot Hotels is the European leader in this realm. It currently offers same day bargain hotels from 30 countries and 201 cities in locations across Europe, Africa, Latin America, Asia and Israel.
Learn more and download the mobile app from: www.hot.co.uk
Download the press release in a PDF format.