Social proof has long been a leading marketing strategy, founded on the understanding that we don’t like feeling alone in our endeavors. Knowing that someone we know, a friend, a relative, someone from our social or professional circles was where we stand today and even went beyond, makes us feel safe and not alone.
Word-of-Mouth Marketing Tactic
Showing future consumers others have purchased before works so well, because it functions as word-of-mouth recommendation. In fact, we know word of mouth marketing works as a social proof tactic for both consumers and businesses:
From the consumer point of view, 92% of consumers trust word of mouth more than any other kind of advertisement.
As for the businesses point of view, 82% of small businesses say word-of-mouth marketing is the best way to earn new customers.
Familiarity Marketing Tactic
Showing future consumers which of their friends and colleagues has purchased before, adds to social proof because the same as we are more likely to trust word of mouth from people we know, we are more likely to trust a brand if we see that one of our friends bought from this brand. Obviously it’s much more helpful than generic supporting information and figures that businesses show us on their websites.
How do we use all this as a leverage in our business’ online social proof marketing strategy?
We combine word-of-mouth and familiarity tactics, by showing potential customers that many people have been buying our products and services, some of which are people they actually know.
Combining word-of-mouth marketing with a personal and familiar touch makes a winning online social proof marketing strategy.
At SeatID we do exactly that. SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.
Photo by: See-ming Lee.