The psychological effect crowds have on us is well known; not only do they not keep us away, they actually have the opposite effect of luring us into following them.
Social proof skyrockets your brand
But what’s even more fascinating is the consequences of this effect on online marketing. We know today that if you don’t exist on social media platforms, you don’t exist on the marketing level.
But existing is not enough, you need to show some social proof if you want your brand to get recognition within the crowds.
So in other words, you need to show a crowd to attract a crowd. How?
Show your future clients you have a crowd of users, Followers, Likes, Friends and mutual contacts to moderate their concern in trusting your brand, and increase interest and involvement among your leads. Make them feel that they’re not alone in trusting you.
Social proofing can take on many forms. Here are a few:
Popularity social proof
One of the most proven ways to get noticed and trusted by the crowds is by showing how popular your brand is among users on social networks. You can show your popularity in a variety of ways:
- Display subscriber counts: “Join our 67,000 users!”
- Show user counts: “548,068 Followers on Twitter!”
- Show satisfaction in numbers: “793,566 Likes!”
- Offer to share your brand within social networks
Each of these options not only shows you’re popular within your crowds, but first and foremost urges your future clients to get involved. You’re both making a buzz and creating a community around your brand.
‘Kiss and Tell’ Social Proof
No better way to promote your brand than showing your future clients their friends have already purchased and used your services before.
Get your community active and then make it useful by showing your future clients they’re joining a crowd of customers.
Use social proof to make your way with the crowds.
At SeatID we do exactly that. SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.
Photo by: ThisParticularGreg