We live in a world where everything is personal and personalized. We have the medicine industry working on personalized medical treatments, the pharma industry developing personalized drugs, and this seems like just the beginning.
The emphasis seems to be shifting from large-scale, generalized perception of “the crowds”, to an individualized way of looking at people. It’s funny to think of our global, gigantic world population as a village, but it’s beginning to look like it with every new technology that comes along to change the rules of the game, making communication more accessible, and therefore more critical, conscious and active.
Modern users are used to making everything customized to suit their needs, whether it’s online grocery shopping or online clothes browsing- the option is always there to personalize your buy, to make it more familiar, relevant, specific and intimate. Like there’s no one else in the world except for you and the beautiful blond figure in the little virtual customer service window on the left corner of your screen.
And if this is what technology can offer us, why not take it to the max? If we’re able to choose everything and customize everything, why not make the most of it, and choose who we want to do it with?
Today’s technology enables us to choose whom we want to sit next to, whom among our friends is taking the same train we are, who’s eating in the same restaurant, etc. It became such a basic need to design our experience from bottom to top, including where we will be sitting, that it’s now a business and marketing necessity to have a social seating platform on your website.
Who knows where technology will take us next, but right now you have to be able to offer your clients and potential users what came to be their most basic need- choosing their experiences and designing them.
Social seating today is both what brings people together by letting them know they’re in the same location, and what keeps them individual by letting them choose their travel companions.
So when you offer your clients to use social seating, you’re virtually offering them to personalize their experiences. That’s how much social seating counts.
SeatID’s Technology enables Social Seating by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into WHERE their friends and social circles will be seating. Rolling out your Social Seating with SeatID will help remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.