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The Selfie Age demands Customer-Centric relationships with brands

In a world revolving around The Self, customer-centric approach on the one hand and social engagement on the other hand, are becoming the two guidelines to the heart of digital media marketing.

 

It is clear we’re now living in the age of ‘selfie’, but what does this mean in marketing terms? How can we leverage this trend for marketing purposes?

 

Well, maybe more than ever, Social Proof is the online businesses’ lifeline when it comes to digital marketing. The average user today is keen to engage in any sort of (permission-based) social exposure, while at the same time is especially responsive to other online users’ behavior. And this is exactly where social proof comes in- in the seam between the online user’s will to participate in the online community activity, and the user’s attraction to others’ behavior.

 

If you could make that connection, and have your users become a part of your brand’s online community, you could create that psychological force called social proof, to market your brand online. Showing your users others are using the same service or product, or better yet, showing them their friends are using your service or product- is not only the best way to sell in today’s online market, but is also the best way to grow and nurture your online community, which results in a continuous returning of old customers, and the coming of new ones.

 

This growing customer-centric approach is far more than an extension of the ‘selfie’ trend. It is a customer-centric culture, developing right before our eyes. The basic principles in this approach are learning who your customers are, appreciating their diversity and segmentation and using it to create a positive, personal customer experience.

The rewards businesses get for providing customer-centric, positive, personal customer experiences, are loyal customers that pull-in their peers and friends from social networks to become customers as well. In other words, the return you get for providing a customer-centric relationship, is hugely proficient. The sooner your business starts realizing this perspective, the more profits you’ll reap.

 

And the first step is adding social proof to your website.

 

Come learn more about SeatID’s Technology and Social Proof, We’d love to learn about your use-case and get your feedback.

– Schedule a call/ Demo

Watch a VIDEO

SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Image by: Susanne Nilsson

 

What’s Social Proof All About: How To Use It To Boost Your Business Online?

So what is Social Proof all about really? It’s about community.

Consider this for instance: What is the purpose of canned laughter in comedy shows? It gives us a social cue that this is the appropriate social reaction. It signals us the right thing to do is laugh. And why? Because almost everyone else is doing it.

 

So what does this have to do with business social proof online?

With Social Proof we get to introduce ourselves to others in a more desirable fashion. When I show my customers that other customers are using my services, or when I show them how many of their friends are buying my brand, I’m actually showing them my social proof online.

 

Businesses online have the advantage of using social networks to leverage their Social Proof. When you show your website prospects how many former customers have already used your hotel/ restaurant/ ticketing services etc., you’re really showing them how popular, trusted & desirable your business is.

 

In fact, the very backbone of a business online, its durability, its breathing tube- lies in its ability to create and maintain a stable, dynamic, and growing community of followers, fans and customers, made of former, existing ones and potential customers.

If you’re to build that community, you need to present some sort of Social Proof. Show your potential customers their friends have already bought tickets through your business; remind them they should stay at your hotel because their family members have been there, and so on.

 

SeatID is your Social Proof tool to exhibit bright and clear your social strength, thereby boosting both your status and your credibility at the same time, two important characteristics in doing business online.

 

So don’t be shy! Provide your business with the fuel it needs to succeed online- Use Social Proof.

 

Come learn more about SeatID’s Technology and Social Proof, We’d love to learn about your use-case and get your feedback.

– Schedule a call/ Demo

Watch a VIDEO

SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.

Implementation is easy and takes only a few hours.

Photos by: Elliott-P.