In a world revolving around The Self, customer-centric approach on the one hand and social engagement on the other hand, are becoming the two guidelines to the heart of digital media marketing.
It is clear we’re now living in the age of ‘selfie’, but what does this mean in marketing terms? How can we leverage this trend for marketing purposes?
Well, maybe more than ever, Social Proof is the online businesses’ lifeline when it comes to digital marketing. The average user today is keen to engage in any sort of (permission-based) social exposure, while at the same time is especially responsive to other online users’ behavior. And this is exactly where social proof comes in- in the seam between the online user’s will to participate in the online community activity, and the user’s attraction to others’ behavior.
If you could make that connection, and have your users become a part of your brand’s online community, you could create that psychological force called social proof, to market your brand online. Showing your users others are using the same service or product, or better yet, showing them their friends are using your service or product- is not only the best way to sell in today’s online market, but is also the best way to grow and nurture your online community, which results in a continuous returning of old customers, and the coming of new ones.
This growing customer-centric approach is far more than an extension of the ‘selfie’ trend. It is a customer-centric culture, developing right before our eyes. The basic principles in this approach are learning who your customers are, appreciating their diversity and segmentation and using it to create a positive, personal customer experience.
The rewards businesses get for providing customer-centric, positive, personal customer experiences, are loyal customers that pull-in their peers and friends from social networks to become customers as well. In other words, the return you get for providing a customer-centric relationship, is hugely proficient. The sooner your business starts realizing this perspective, the more profits you’ll reap.
And the first step is adding social proof to your website.
SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.
Image by: Susanne Nilsson