There’s a big retailer near my home, where my wife goes to have our family’s digital photos developed (yes, she’s old fashioned, she likes albums okay?!). They offer really nice products there; needless to say, she uses their services quite often. Especially when there’s a holiday coming up- the grandparents always appreciate an album with photos of their grandkids (great gift tip?!).
The thing is, these guys have an annoying tendency to forget faces, or maybe it’s just that lady in the counter. She must have seen my wife like a hundred times, and every time she goes there it’s still as if it’s the first time she’s ever laid eyes on her. Maybe she considers it to be the polite thing to do, or maybe this is a part of the company’s policy- to greet customers in a formal, professional manner.
But I have to say, this is a huge annoyance to my wife. Let’s assume for a minute the lady isn’t doing that as a part of the company’s policy, but because she simply does not feel like helping her returning customers in a personal manner. Or maybe she literally doesn’t remember her. Or even if this really is a part of the company’s policy, no matter how we look at this, she finds it disrespectful. There’s a fine line between a professional, formal, polite service and a familiar-based, more personal service. And although we appreciate respectful service, my wife really feels like not doing business with those guys anymore every time she leave that counter! And as a matter of fact, she told me last Thursday, she had it, and would never step foot at that store again;
Yes! She is going to finally, DUMP her favorite store
(I have been pushing for buying a quality photo printer for home for some time now, it looks like opportunity and timing are finally on my side..).
This thin line between an alienated customer-service approach, and a personal-based approach is what makes the difference, and even more so when it comes to online customer service. The only difference between the virtual customer service and the actual real world one, is the familiar smile. And what replaces the familiar smile online, is of course, the Social Login.
Social Login is a way for online businesses to greet their customers, to welcome them back to their service. Imagine buying your clothes in a retailer online, and constantly having to enter your entire set of credentials just so you can complete your purchase, or even just to get into the website. Wouldn’t that drive you up the wall?? Social Login is the retailer’s way to warmly welcome you back to their online store, giving you a sense of a personalized customer service, which is exactly what returning customers are looking for. Otherwise, why go back to the same store? There’s a million other online stores to buy from.
So essentially, Social Login is one of the most valuable online business tools, because of its ability to keep returning customers from going to other businesses, and because it makes new customers feel at home right from the beginning.
SeatID’s Technology enables Social Proof, Social Booking and Social Seating by leveraging easy opt-in of future customers on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out our solutions will remove obstacles standing between your brand and future customers, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.