So what is Social Proof all about really? It’s about community.
Consider this for instance: What is the purpose of canned laughter in comedy shows? It gives us a social cue that this is the appropriate social reaction. It signals us the right thing to do is laugh. And why? Because almost everyone else is doing it.
So what does this have to do with business social proof online?
With Social Proof we get to introduce ourselves to others in a more desirable fashion. When I show my customers that other customers are using my services, or when I show them how many of their friends are buying my brand, I’m actually showing them my social proof online.
Businesses online have the advantage of using social networks to leverage their Social Proof. When you show your website prospects how many former customers have already used your hotel/ restaurant/ ticketing services etc., you’re really showing them how popular, trusted & desirable your business is.
In fact, the very backbone of a business online, its durability, its breathing tube- lies in its ability to create and maintain a stable, dynamic, and growing community of followers, fans and customers, made of former, existing ones and potential customers.
If you’re to build that community, you need to present some sort of Social Proof. Show your potential customers their friends have already bought tickets through your business; remind them they should stay at your hotel because their family members have been there, and so on.
SeatID is your Social Proof tool to exhibit bright and clear your social strength, thereby boosting both your status and your credibility at the same time, two important characteristics in doing business online.
So don’t be shy! Provide your business with the fuel it needs to succeed online- Use Social Proof.
SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (Social Login) AND visibility into which of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your brand and future clients, leading to improved engagement, conversions and more sales.
Implementation is easy and takes only a few hours.
Photos by: Elliott-P.