With no need for yet another password and no additional forms to fill, Social Login is the easiest, fastest, most attractive way for users to access websites today. But not only does it improve your user experience in accessing your brand. It also enhances your business marketing strategy.
It’s been established that over 90% of consumers faced with the option of Social Login, choose to use it, and login with their social network identities. This simple and astonishing fact should appeal to any marketing enthusiasts among us who are thirsty for improving their conversion rates.
But Social Login is much more than simply another way to skyrocket your conversions. It also complements a winning online marketing strategy:
Digital media marketers realize today that inbound marketing is the best marketing strategy online; but to really maximize its potential you need to be able to gather relevant marketing-potential information.
In other words, you need to allow users to login with their social network details. By giving you access to permission-based user data, Social Login allows you to put aside aggressive ‘poking’ style marketing, and start creating a constantly dynamic and renewing marketing strategy based on ever-relevant consumers’ data such as, age, gender, country, language, marital status, interest and more.
Every marketer knows such consumers’ data enables Personalized marketing campaigns that are much more effective than one-size-fit-all campaigns.
And so Social Login is more than just a tool for easing your users’ lives by sparing them another online registration, or just for better conversion rates. It is first and foremost a marketing tool, which makes for a winning marketing strategy.
With SeatID’s Social Login, your company will leverage its online traffic to build a rich prospect and customer profile database, keep the data updated, target, segment and engage your company’s most captive prospects.
Implementation is easy and takes only a few hours.