Social proof is a type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for cues concerning the correct behavior. When “we conform because we believe that other’s interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action,” it is informational social influence. This is contrasted with normative social influence wherein a person conforms to be liked or accepted by others. (Wikipedia)
Social Proof added at the point of purchase dramatically improves engagement and conversions online
Why Social Proof matters? Because it works!
What is Social Proof exactly?
In essence, social proof proves, that someone else went through a specific process earlier, and lived/ survived it, so you should be fine as well.
This process, after someone survived it, has practically, earned social proof.
Almost every day, we engage with brands: We are evaluating, educating ourselves and ultimately, ordering and buying products and services from brands. Some of these brands are new to us, in other words, we are considering buying from these brands for the first time.
Social proof supports our selection process, helping us choose the brand that would meet our needs while limiting the risk of the unknown.
Why social proof helps businesses?
One of the most important factors in reaching social proof is knowing someone we know, or at least someone from our social circles, has already made a purchase from this brand. This knowledge, acting as our personal risk gauge, provides us with an elevated sense of comfort and removes or significantly reduces the risk associated with dealing with a brand we never dealt with; No one wants to be the 1st to try a product/ service, or in other words: a guinea pig, right?!
Now picture this, your company is one of a number of brands in consideration by a future client. If you can eliminate the risk associated with her/ him buying from you for the first time, by providing social proof, how would that impact your bottom line? By simply informing this future client, while on your website:
- Whom of her/ his friends already bought from you?
- Whom of her/ his friends already trusts your brand?
You effectively removed the risk associated with buying from you for the first time.
How can my business start using social proof?
SeatID has made this part easy for business, it has developed an out-of-the-box platform that enables social proof, live on any website, in as much as a couple of hours.
Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers. In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time. With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson. Check out these two statistics revealed by consumer research around American consumers:
Over 70% of Americans say they look at product reviews before making a purchase.
Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
Needless to say, it’s in your best interest to effectively utilize social proof. (Kissmetrics)
Social Proof Strategy and Solution
SeatID’s Technology enables Social Proof by leveraging easy opt-in of future clients on your website (*Social Login) AND visibility into whom of their friends and social circles have previously purchased from your company. Rolling out your Social proof with SeatID will remove obstacles standing between your company and future clients, leading to improved engagement and more sales. Implementation is easy and takes only a few hours.or
*Social Login: With SeatID’s Social Login, your company will leverage its online traffic to build a rich prospect and customer profile database, keep the data updated, target, segment and engage your company’s most captive prospects.